Making Content Viral, with Ruxandra Gidei
Ruxandra's presentation is part of a series of KnowHow Labs powered by the European Cultural Foundation and realized by Comicdom. They are designed for library and community workers across Europe who are addressing shared challenges.
Learn how libraries can use social media creatively and strategically to share their message, connect with younger generations, and bring a sense of fun and vibrancy to their work.
This workshop explores how libraries and community projects can transform their everyday activities into engaging digital stories that resonate online. Participants will discover how to craft clear and authentic messages that reflect their values, highlight their real impact, and build trust with their communities.
We will look at how platforms such as Instagram and TikTok can help libraries reach and inspire younger audiences in ways that feel natural and relevant. The session focuses on creating content that feels human, playful, and relatable, while still communicating purpose and social value.
BUDDIES is a project funded by Erasmus+, working with The Europe Challenge to support library and community workers through mentoring, networking, and policy recommendations. It is coordinated by the European Cultural Foundation, in collaboration with Aarhus Public Libraries, Comicdom Press and Public Libraries 2030, and cofunded by the European Union.
